Base Camp PR merges

Wednesday, December 02, 2009

By Ben Cannon

Jackson Hole, Wyo.-Jackson Hole public relations firm Base Camp Communications has merged with Verde PR, a Durango, Colorado, firm. The merged firm, which will take the Verde PR name, represents 24 companies from the outdoor industry, including top names like Kona and Osprey.

Base Camp, founded by Jackson Hole resident Mike Geraci, brought clients Kona, Princeton Tec, Scarpa and Backcountry.com through the merger. Those companies will now be represented alongside top names like Osprey, Kokatat and Nikwax.
In a statement, Geraci said he and Verde PR founder Kristin Carpenter-Ogden, of Durango, have collaborated on marketing strategies over the years.

“In exploring this partnership, we realized that each of our agencies brought different but complementary strengths to the table,” he said.

Verde will continue to maintain an office in Jackson, and Geraci has been named the firm’s vice president and will direct strategic development.

Some former Base Camp clients, including Gregory Packs and Ryders Eyewhere, will not be represented by the merged Verde.

Geraci was not available Tuesday to comment on whether the merger was part of a company buyout.


PERMALINK:
Base Camp PR merges | Planet JH News Article: General News

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