Don’t Miss: JH Snowboarder Gets Loose

By on March 28, 2018

The magazine celebrates the soul of snowboard culture in Jackson Hole on Saturday

JACKSON HOLE, WY – In the winter of 2006-2007, Jesse Brown and a few other local snowboarders, Lance Pitman, Kristen Joy and Michael Bills, launched a magazine dedicated to their passion and the place they called home.

“They wanted to give a voice to the snowboarding community and to this scrappy counterculture in Jackson Hole,” said Robyn Vincent, editor of Jackson Hole Snowboarder Magazine since 2011. “When I took over, I wanted to continue that legacy, but also capture the diverse experiences of people in the snow sport’s world. Snowboarding is certainly the launching pad, but the magazine covers activism, politics, climate change and human rights. At its core, it celebrates snowboarding, but it’s so much more.”

This Saturday the magazine hosts its annual party. It’s a way to reconnect with the faces you see on the hill, but perhaps only in passing, Vincent said. The party, like the magazine, has amassed a following. It’s lighthearted and celebratory. It’s a tradition to bring the community together and thank readers, contributors, supporters, as well as the place that inspires the magazine.

Jackson Hole Snowboarder Magazine wasn’t the first snowboard specific magazine when it launched. But what set it apart was its emphasis on place, an element that still defines it today.

Every article and image has some connection to Jackson, whether it’s a Jackson-based athlete on a mountain in another country, or a renowned photographer who has spent time documenting local pro-snowboarders like Travis Rice or Blake Paul. Meanwhile, Art and photography by artists in the snowboarding world, like Bryan Iguchi, Mike Parillo, Amy Dowell and Kelly Halpin, has donned the covers. This year, Vincent and creative director Olaus Linn chose a piece by Swiss snowboarder Corinne Weidmann, a.k.a. Iuna Tinta. She has shown her art at Asymbol and spent time in the Tetons.

“She largely focuses on climate change and how it stands to affect the natural world, so we thought it important to feature her art on the cover this year,” Vincent said.

In addition to stunning art and snowboard photography, the latest issue includes a story about mental health issues facing those involved in avalanches. There’s an article on how China is tackling climate change in a way the United States isn’t. And there’s a piece about pro-snowboarder Halina Boyd’s efforts to empower female mountain guides in Nepal.

“The people in the sport are dynamic individuals with a lot of passions,” Vincent said. “They care about climate change because their sport depends on it. They travel the world to snowboard and see people who are marginalized in other countries and they want to do something about it.”

The magazine reflects that.

It’s the type of publication that those who love Jackson and the sport keep as collector’s items, Linn said. He joined the staff four years ago and redesigned the magazine’s look.

“We really wanted to shoot for a hard rock, punk, heavy metal feel, with some of the big typography and the logo, but we mixed in a high quality, literature feel,” he said. “It reads like an artsy ‘zine with nontraditional elements.”

One thing they didn’t change was the square shape of the publication. It’s a defining feature that sets it apart from other publications. The annual magazine is one that people keep around.

“It doesn’t go in the recycling bin,” Linn said. “It goes on bookshelves.”

The magazine works with a variety of photographers who continually provide surprising, interesting and beautiful images to tell stories. Linn works to make each issue “wildly different,” while still maintaining a cohesive feel.

“It’s a rebellious, snowboarding focused coffee table ‘zine,” he said. “It’s designed to be read. It’s designed to be enjoyed. And it’s designed to be kept in a collection. It’s more than a traditional action sports publication. We want it to feel and hit a little closer to the soul of the culture here.” PJH

The Boards & Bass party begins 9 p.m. Saturday at The Rose. The free event features music from DJs Mustang and SK and a snowboard silent auction with deep discounts on boards from Lib Tech, Gnu, Never Summer, Arbor and Franco Snowshapes. A portion of the proceeds will benefit the Jackson Hole Ski and Snowboard Club.

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