FEAST: Juicy Resolve

By on January 10, 2017

Healthy Being wants to set you on a path to a nutritious new year.

From a modest juice stand she launched at Inversion Yoga to a brick and mortar juicery and cafe serving local, organic fare, Jessica Marlo Vandenbroeke has turned her passion for healthy living into a lifelong pursuit. (Photo: David Stubbs Photos)

From a modest juice stand she launched at Inversion Yoga to a brick and mortar juicery and cafe serving local, organic fare, Jessica Marlo Vandenbroeke has turned her passion for healthy living into a lifelong pursuit. (Photos: David Stubbs)

JACKSON HOLE, WY – Among New Year’s resolutions there seems to be one vow that resurfaces every year: To eat healthier and lose weight. Quick fix solutions are everywhere, from plastic wrapped powders and pills that support muscle gain to detox cleanses and supplements for appetite control. And don’t forget the dreaded meal replacement supplement—with a projected $12 billion dollar worth by the year 2020.

As I look down at my post-baby/post-holiday body, I am incredibly tempted to throw some of my own dollars into the kitty. But there’s just a tiny nagging hiccup in this quick fix solution: I love food, and everything that comes with it. I love my relationships with local farmers and ranchers. I love the way it feels to run a sharp knife through a shiny red tomato. Indeed, food is social, cultural, familiar in a way that a powdery scoop of whey protein at the bottom of a glass of skim milk can never be. But alas, we are busy people in a busy society and the one problem with a lot of healthy food made from scratch is that it is neither quick nor easy.

Jessica Marlo Vandenbroeke, owner of Healthy Being Juicery and Cafe, understands this conundrum and has come up with a number of fast, healthy solutions to help people achieve healthy eating and weight loss goals. The juicery-cafe offers an array of cold pressed, immune enhancing juices, smoothies, and energy shots made with potent ingredients like turmeric, ginger, and cayenne, along with a variety of made-from-scratch salads, sandwiches and soup. And anyone interested in a cleanse and detox program can choose one-, three-, or five-day preset meal plan options. Menu items are made with organic, local vegetables from Haderlie Farms, White Lake Farms and Heidekoper Ranch.

Vandenbroeke, former president of the Jackson Hole Farmers Market board, is an entrepreneur whose passion for healthy living has guided her trajectory. She has taken courses from the Institute of Integrated Nutrition in New York and studied conscious eating under Dr. Gabriel Cousens at the Tree of Life Center in Arizona.

When she returned to Jackson, armed with this nutrition knowledge, raw foods and juicing became an every day staple. Soon, Vandenbroeke’s friends were asking if she could make extra juice for them. As word of her juice spilled out into the valley she launched a juice stand at Inversion Yoga. Now, five years later, she juggles Healthy Being Juicery and Cafe with a new baby and a bag full of personal goals and professional aspirations.

I met with Vandenbroeke earlier this week to discuss real food alternatives to quick fix supplements and her own New Year’s resolutions. It was a meeting of two multi-tasking moms. Asking Vandenbroeke probing foodie questions, I jumped and swayed around the room with my four-month-old in a pacifying football hold. Meanwhile, her nine-month-old son slept against her chest as she answered me with an earnest alacrity I thought impossible for a new mother and business owner to possess. Whatever she was taking, I wanted some of it.

“So, is there an ultimate all-in-one juice, nut milk, or smoothie on your menu that can compete with what meal replacement supplements are promising?” I asked.

“I don’t think there is such a thing as an ‘all-in-one,’” Vandenbroeke replied. “The key is to vary your food, have different colored foods, and juices, and have juice smoothies and whole vegetables. If you are eating meat, then choose local grass-fed options.”

Our conversation moved on to resolutions and why so many people end up falling off the wagon when it comes to weight loss and healthy eating goals. “When I was younger, I tried a lot of different meal supplements,” she said, “but in the end, it didn’t make me healthier.”

The marketing for some of these overnight solutions is getting smarter, but I don’t think the ingredients have changed, she added. Vandenbroeke says they are still made with processed foods, chemicals, “and other weird stuff.”

When we rob ourselves of real food, it catches up with us eventually, she explained. “We were made to enjoy food and all that comes with it. If you are just eating a protein shake, eventually it may backfire because you are going to crave something later that you have been denying yourself,” Vandenbroeke said. “If you look at how our brains and bodies are wired, we want to experience pleasure, and food can be amazingly pleasurable.”

Like many successful entrepreneurs, Vandebroke’s New Year’s resolutions are goal driven. She wants to make her business more approachable, to continue to deliver tasty food that is good for the body, and to rebrand her businees so folks know there is more than juice on the menu. While she is not letting her top-secret summer plans out of the bag, she did say that moms, dads, and kids are going to be happy.

Though delicious real/raw food options abound on the Healthy Being Juicery and Cafe menu—like a Shanghai wrap that you can also order as a salad, or the tangy lemon tart bar for breakfast—admittedly, I have an addiction to the wild side, specifically Healthy Being’s wild side smoothie. It is a blend of almond milk, almond butter, bananas, raw cocao, dates, bananas and cold brew coffee. I will also admit that I feel a little guilty dipping into baby’s college fund for an $8 blended drink that contains no alcohol whatsoever. But I can get on board with the idea of supporting a local business that is invested in the health and education of our community.

“It’s not about choosing to lose 10 pounds, it’s a different approach,” Vandenbroeke said. “It’s about building a healthy community and a life experience filled with quality and intention.” PJH

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